Browse a collection of projects that showcase my digital marketing experience
Ikiru Gear
The very first project I took on for my Digital Marketing course involved creating a content strategy presentation for Ikiru Gear, a sustainable clothing brand. This project involved competitor analysis, persona creation, and content mock-ups.
Ben Mì
For this project, I was tasked with creating a WordPress site for a fictional business in order to drive more traffic. I chose to create a website for a Vietnamese fusion restaurant founded by me and my brother.
Le Chéile
Tasked with creating social media mock-ups and developing a content strategy for a favorite local business, I chose Le Chéile Bar and Restaurant in New York City. I analyzed content from both the restaurant itself and its competitors to identify content gaps in Le Chéile’s marketing
The Passion Place
The first group project of my course involved working with my classmates to create a website and presentation for a fictional nonprofit which we partially based off my current employer, Summit Academy OIC. My main contributions to this project involved website design and structure as well as social media mock-ups.
The National Aquarium
Towards the end of my time in the marketing course, we started exploring the campaign managers for various popular websites like Google, Facebook, and Twitter. When tasked with using a specific platform to aide The National Aquarium in its outreach efforts, I chose TikTok because of how well animals lend themselves to a short video-based platform.
Benjamin Brown 