
Sample Content Created For


As part of my The University of Minnesota’s Digital Marketing Boot Camp, I created mock-ups for posts across a wide variety of social media platforms including Facebook, LinkedIn, TikTok, YouTube, Twitter, Instagram, and MeetUp.

Many projects necessitated the creation of personas for targeting specific audiences, listing their demographics, backgrounds, goals, content interests, and primary devices.

My work with The Epoch Times in 2018 prepared me to write headlines that both captivate an audience and include keywords that online users would commonly search for. These skills were further expanded upon by my 2024 Boot Camp where I utilized competitor keyword research.

Louis Knupp
Founder of Axonagon